DIGITAL MARKETING Master Class
This fundamental crash-course is aimed at providing a definitive overview of the marketing function in the traditional and digital realms. The concept of building…
SALES AND OPERATIONS PLANNING (S&OP) IN SUPPLY CHAIN (2 DAYS)
OVERVIEW SALES AND OPERATIONS PLANNING (S&OP) IN SUPPLY CHAIN S&OP is seen by many large organisations as being a critical cross functional process where…
Negotiations Dynamics (2 Days)
OVERVIEW Negotiations Dynamics : Successful negotiation requires agreement and collaboration with the other party. Since it is difficult to have the same views and…
Segmentation and Targeting (2 Days)
OVERVIEW Segmentation and Targeting : Today, Segmentation, Targeting and Positioning are a familiar strategic approach in Modern Marketing. It is one of the most…
The Marketing Value Proposition (2 Days)
OVERVIEW Marketing Value Proposition:In simple language value proposition can be defined as a business or marketing statement that summarizes why a consumer should buy…
Brand Evolution: Building, Monitoring and Using Brand Equity (2 Days)
OVERVIEW Brand Evolution: Building, Monitoring and Using Brand EquityBuilding a strong brand with significant equity is seen as providing a host to possible benefits…
Pricing Strategies and Tactics (2 Days)
OVERVIEW Pricing Strategies and TacticsAn uncoordinated pricing strategy can have a negative impact on the company, its product and portfolio. Pricing presents managers with…
Distribution Channel Management: Bridging the Sales and Marketing Divide (2 Days)
OVERVIEW Distribution Channel Management: Bridging the Sales and Marketing Divide:There has been a gap between the sales and marketing, and managers have tried to…
Strategic Marketing Communications in Today’s Media World (2 Days)
OVERVIEW Strategic Marketing Communications in Today’s Media World: Marketing communication is a tool that tells stories and ensures that the right message is delivered…